Optimizing Personal Appearances with Gary McGugan

Optimizing Personal Appearances with Gary McGugan

Wednesday, Apr 17, 2019

7:00pm – 9:00pm

Author events in bookstores sell books! For 2019, WCYR has 2 initiatives to help members sell more through traditional retailers. 

In May and June, WCYR writers can benefit from the Newmarket and Markham Chapters “Mega Local Authors Event.” If you’re not registered yet click here for information.

To help authors get the most from these and other events, Gary McGugan will lead an interactive workshop “Optimizing Personal Appearances.” He’ll share learning experiences from his events in 28 Chapters/Indigo stores during 2018. Gary will lead discussions about what makes an in-store event successful and cover all the stages:

  • Preparation Before Contacting a Bookstore
  • Scheduling Events Successfully – Understanding the Process and Sales Issues
  • Realities About Consignment – Useful Tips to Avoid Disappointments
  • Creating a Presence in the Store – Display Tips and more
  • Engaging Customers to Sell Books – Turning Conversations into Sales
  • Event Follow-up – Creating more Opportunities

Workshop will be held on Wednesday, April 17th, 2019, from 7:00pm to 9:00pm. This workshop is now full.  However, free events often have last minute cancellations. Contact to get on the waiting list. 

Workshop will be held at Chapters Newmarket.

Gary D. McGugan is a former business leader, speaker, and consultant. He has traveled extensively throughout the world for business and pleasure. With Jeff F. Allen, Gary co-authored NEEDS Selling Solutions, targeting professional sales people. He’s published two works of fiction he calls “novels of corporate intrigue”, Three Weeks Less a Day and The Multima Scheme with a third—Unrelenting Peril—expected in April 2019. Gary uses author events in Chapters and Indigo stores as a foundation for his promotions and held events in 28 locations in the GTA between June and November, 2018.

Event Location

Chapters Newmarket
17440 Yonge Street
Newmarket, ON

Event Fees