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Subject Lines Save Bottom Lines

October 18, 2020 @ 1:00 pm - 4:00 pm

$10.00 – $15.00

Building A Better Newsletter To Grow Your Author Business

Have you ever caught yourself thinking “Email marketing is dead!” and then went on to create consistent social media content, only to end up throwing your hands up in frustration at the lack of sales coming from your social media channels? In Holly Mortimer’s workshop, Subject Lines Save Bottom Lines learn how to sell books with a simple, yet effective approach. 

Email marketing is not dead. In fact, email marketing is enjoying a surge in effectiveness, but you need a solid strategy in order to have it deliver a return on that time and money investment in your writing business.

Holly Mortimer will teach you her top 5 email marketing strategies that will have your backlist working for you while you’re writing that next bestseller!


Holly Mortimer is a self-published author of contemporary romance and women’s fiction. She’s turned her passion for travel into a romance brand that travels the world discovering romance inside small towns in the UK and North America. Based in the theatre city of Stratford, Ontario, she has self-published eight novels and is currently working on her ninth, a new women’s fiction series following five forty-something women as they explore their own second-chances at finding true love and personal growth.

She graduated from college with a diploma in Music Business, and spent many of years working in Nashville, TN, and then Toronto promoting up and coming singer/songwriters. It was on the road with these artists where she found her true love, writing. 

She’s the proud parent of two children, a lab, a guinea pig and a cat and now stays close to home while coaching entrepreneurs from all industries on how to use email marketing to create connections and scale their business! Combining her love of writing and marketing, she is the owner of the consulting firm, The Socialvert and runs a successful membership base and mastermind for romance writers, The Socialvert Society. Her mission is to teach romance writers how to use digital marketing and list building to increase their sales and cultivate a loyal fan base.

Workshop location TBA.



October 18, 2020
1:00 pm - 4:00 pm
$10.00 – $15.00
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