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Getting the Most from Author Events: Gary D. McGugan

May 16, 2024 @ 7:00 pm - 9:00 pm


An Interactive WCYR Workshop with Gary D. McGugan

A writer since he retired from a long career in the corporate world, Gary draws from his experiences with more than 300 personal author events. He’ll share tips and pitfalls with WCYR members in a session designed to help authors maximize opportunities to promote and sell books of all genres with productive personal interactions. 

This session will focus on promotional activities writers might consider for introducing books, increasing reader awareness, launching new titles, or growing sales. Gary plans an environment where participants share experiences, concerns, ideas and opportunities as they explore the challenges of personal book promotions.

Where are the best places for authors to promote in person?

What preparation generates optimum results?

Are personal promotion events worth the effort?

How do we get the attention of event participants?

Getting the Most from Author Events will answer these questions and plant seeds for WCYR members to nurture in their individual strategies for success. Plan for two hours of thinking, considering, participating, and gaining insights into personal promotion skills.


Gary D. McGugan loves to tell stories and is the author of Three Weeks Less a Day, The Multima Scheme, Unrelenting Peril, Pernicious Pursuit, A Web of Deceit, A Slippery Shadow and Contention. Gary also has one work of non-fiction (NEEDS Selling Solutions with Jeff F. Allen), all published since he launched his writing career in 2009.

Gary has been a member of our writing community since 2017 and served as co-chair of the WCYR during the pandemic years.

His launch of a new writing career at an age when most people retire reveals an ongoing zest for new challenges. He has participated in more than 300 author promotion events in the past five years, primarily in Chapters, Indigo, Indigospirit, Coles, and independent bookstores, plus a sprinkling of events like the WCYR BookShelf and other local festivals, farmer’s markets, or conventions. 


May 16, 2024
7:00 pm - 9:00 pm
Event Category:


Ronda Theaker


Taylors Newmarket
524 Davis Drive
Newmarket, Ontario Canada
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27 available member-only ticket

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