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A Marketing Cheatsheet to Growing Your Social Media Following
While raising the number of social media followers isn’t a magic formula for selling books or gaining traction with agents and publishers, it is a trust signal to the people buying your books that you are a ‘in real life’ person whom they can relate to.
I managed to grow my social media following on three platforms from fifty to over a thousand in a matter of months, but my novel isn’t out yet. How did I do this?
I’ll explore methods for increasing your reach on BlueSky, Threads, and Instagram. The techniques are also effective for other platforms.
Topics covered
- Why is it necessary to have a social media following
- Examples of authors with successful followings
- What should you be selling as an author
- Demystifying the author brand
- Who is your target audience
- How do you match your effort to your strengths
- When to diversify your reach
- What to do while waiting for results
Biography
I’m an author who has moonlighted as a product leader for over a decade. During that time, I’ve helped sell million-dollar SaaS products through community building, podcasting, and thought leadership blogs. I’m in the early stages of my author journey, but I would love to share what I’ve learned. I am the host of the podcast Myths & Samsara, and I am on submission with my first novel while writing the second.