Consignment and Book Selling Tips for Authors
We start with most writers’ goal of getting their book onto Indigo bookshelves and discuss why this is a bad goal to have and why an author should pursue it, regardless. I put things “in perspective” with a discussion about my sales numbers using different channels. The attendees will then be told how and when to arrange book signings at Indigo and smaller independent book stores. I will also discuss other book selling events and the authors responsibilities and risks when participating in book these selling events in general.
Sales techniques, particularly asking the right questions, will be discussed along with how to enjoy the process even if selling is the last thing, you are comfortable doing.
We will talk about specific things to do and not do, say and not say when doing a book signing.
We will talk about the emerging trend to sign the book after the buyer has gone through the cash lineup.
I will give my stats for selling at Indigo and other events as well as reviewing Author Gary D McGugan’s customer contact to sales conversion statistics.
We will touch on the Library Lending Rights Program.
There will be a Q & A opportunity at the end of the presentation.
About Bruce A. Hanson
Bruce Hanson has held 9 Book Signing events at Indigo stores in 5 cities across Ontario and Manitoba. His combined sales of his three books, per event, have ranged from a low of 29 books to a high of 57 books with an average of 36. Bruce worked for IBM Canada in Sales and in Sales support. He has participated in several local markets, library book sales and other bookish events in Ontario.
Bruce ’s mystery thriller, Double Cross, was one of three finalists in the 2024 Whistler Independent Book Awards Young Adult/Children’s category. His Individual short stories, some of which are included in his collection Murder & Other Love Stories have individually received seven awards ranging from Honourable Mention to 1st Place.
Bruce is a member of the Writers Community of York Region, the Muskoka Authors Association the Barrie Writers Club and Crime Writers of Canada. Bruce has provided seminars for IBM’s new hire training program and was a guest lecturer for the Queen’s University Science and Technology MBA Program.