Description
This workshop looks at the practical overlap between creative passion and market reality.
Many writers start with a story they love, then only begin thinking about genre, audience, comparable titles, cover expectations, pricing, newsletters, and promotion after the book is finished. But those choices can affect whether a book finds an agent, a publisher, or readers.
Using her own relaunch as a case study, Gina will walk participants through the strategic thinking behind The Unlikely Murder Club, a cozy-adjacent mystery series positioned for readers looking for funny, warm, ensemble mysteries with older sleuths.
The workshop will discuss how to identify a genre or subgenre, study bestseller lists and comparable authors, understand reader expectations, recognize useful tropes, and think about covers and sales copy as signals to the right audience.
While many examples will come from Gina’s self-publishing experience, the workshop will also address how the same market-awareness tools can help writers pursuing agents, publishers, or hybrid paths.
Understanding where a book fits, how to describe it, and what comparable titles exist can strengthen query letters, pitches, back-cover copy, online listings, and conversations with publishing professionals.
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